* What types of businesses are Innoverse Media looking to attract (SMEs, startups, established corporations, specific industries)?
* Identify their strengths, weaknesses, unique selling propositions (USPs), and digital marketing strategies.
* What makes Innoverse Media different? Is it a specific niche, a unique creative process, exceptional client results, or a particular blend of services? This will be central to the website’s messaging.
* Map out key website sections and pages (e.g., Home, About Us, Services, Portfolio/Case Studies, Blog, Contact).
* Determine the content for each page, focusing on value proposition and user intent.
* Plan for interactive elements and rich media.
