There’s a different India that lives in the smaller cities, towns and villages of the country. Marketers have recently termed it “BHARAT”. A market that has greater potential than the already saturated Metro and Cosmo cities and rapidly saturating Tier-I cities. This is our market. We have been interacting, deciphering and flourishing in these markets for over a decade.

Brand BHARAT is our humble attempt to put together our thoughts, learnings and insights about these markets for the benefit of all the brands and brand marketers out there.